Qualitative research stimulates deep insights.  Exploratory and creative, it can mirror the artistic process.

QUAL is a resource developed by artists and academics working together. It is designed specifically for small and medium sized creative organisations and presents qualitative research approaches that are grounded in real-life experiences.

In QUAL in Practice our arts partners talk about the benefits and value of qualitative research to their organisation. QUAL Essentials is a DIY guide to the essential stages of qualitative research.


Qual in Practice

  • playing music with unusually created instruments
    Red Note Ensemble
    John Harris
  • Catherine Cassidy talking about Scottish Ballet
    Scottish Ballet
    Catherine Cassidy
  • A collection of brightly printed postcards pinned to a wall.
    Out of the Blueprint
    Johnny Gailey
  • Actors reading text from books.
    Magnetic North
    Nicholas Bone
  • Group discussion in artists studio.
    Edinburgh Sculpture Workshop
    Irene Kiernan
  • Illuminated vintage sign on railway concourse.
    Christopher Glasgow
  • Box office sign inside theatre foyer.
    Glasgow Film Theatre
    Lorna Sinclair
  • Ladies having tea and biscuits outside building in the sunshine.
    Touring Network Highlands and Islands
    Christine Hamilton
  • People in a gallery looking at a vintage campervan.
    Creative Scotland
    Clive Gillman

Qual Essentials

  • playing music with unusually created instruments.
    What is qualitative research?
  • A group of people networking inside traditional building.
    What are you trying to find out?
  • John Harris talking about recruiting a sample.
    Who should you talk to?
  • Old sweeping brush propped against box of pamphlets.
    Choosing your approach
  • Bottles of brightly coloured printing ink on a shelf.
    Qualitative methods
  • Industrial workshop space.
    Interpreting your findings
  • Artist creating sculpture at workbench.
  • Christopher Glasgow talking about using research results.
    Acting on your research
  • Young people studying at desks.
    Research conduct and ethics