Red Note Ensemble

John Harris, Co-Artistic Director and CEO of the Red Note Ensemble, talks about how qualitative research opens up an understanding of the choices audiences make, why they make them and what drives those choices.

More examples of Qual in Practice

Catherine Cassidy talking about Scottish Ballet
Scottish Ballet
A collection of brightly printed postcards pinned to a wall.
Out of the Blueprint
Actors reading text from books.
Magnetic North
Group discussion in artists studio.
Edinburgh Sculpture Workshop
Illuminated vintage sign on railway concourse.
Cryptic
Box office sign inside theatre foyer.
Glasgow Film Theatre
Ladies having tea and biscuits outside building in the sunshine.
Touring Network Highlands and Islands
People in a gallery looking at a vintage campervan.
Creative Scotland